ObservePoint has acquired and is integrating Strala's technologies to help you ensure accurate data collection and performance measurement throughout your organization—from creating unified data standards, to validating analytics data collection, to generating accurate attribution insights that drive growth and increased ROI.
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Getting to better and more complete data starts with
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Built on the foundation of complete, unified data. Through algorithmic, multi-touch attribution you’ll have superior insights into full funnel performance for both content and channel.
With predefined touchpoint data, you now have the foundation to connect siloed data sets into the most complete, unified data set, for both online and offline interactions.
Quality insights begin with a predefined marketing taxonomy that is customizable, consistent and complete. Touchpoint and campaign tracking creates a complete data foundation you need to make the right decisions.
Replace your UTM and tracking spreadsheets today.
track every touchpoint
• See the whole picture with more attributes than ever before
• Understand channel and content performance holistically
• Know where to invest and divest across your marketing and experience portfolio
• Show your contribution to sales
• Prove you're a revenue center, not a cost center
• Justify your individual channel and content investments
• Capitalize on real-time data for real-time insights
• Spend more time analyzing, less time wrangling
• Create higher value data for higher value insights
