Strala's Experience Data Tracking Platform (XDP)™ is the industry's only platform that combines channel and content touchpoints, unifies top tech platforms, and provides proprietary governance models and best practices to fuel your marketing ROI.
Strala Touchpoint ID™ tracks end-to-end external & internal activities complete with your channel & content metadata.
Unified system of record with automated data governance to ensure 100% accurate experience & campaign data you can trust.
Ad & martech platforms integrated with your analytics to unify tracking, cost, impression & click data for full ROI analysis.
Seamlessly integrate classification metadata with ad data into your web analytics, custom data warehouses & BI visualization tools.
Unlock hidden insights & optimizations with foundational experience & campaign classification taxonomy.
Strala JourneyStream™ unifies Strala Profile IDs™ with Strala Touchpoint IDs™ spanning all channels, content & conversions.
Marketers have three really big problems that weigh down their ability to be nimble in today's data-driven world.
Take the guesswork out of attribution & personalization with Strala Journey Stream. You'll receive a complete interaction history of all customer touchpoints from awareness to conversion, for better educated pivots on a foundation of complete experience data. With JourneyStream™, integrations will automatically connect all key ad data including cost, impression, clickstream to support full ROI analysis.
Today's digital marketers must navigate and balance multiple tools to track all marketing campaigns and experience touchpoints — to the point that it becomes almost unusable. The Strala Experience Data Tracking Platform™ brings it all together with a universal Strala Touchpoint ID™. You'll be able to automate tracking wherever possible with ad and martech integrations as well as within your web analytics. Be confident in knowing that you'll have the flexibility to develop a governed system of record that works for your needs. It does the complicated work so you don't have to.Experience tracking
This survey covers the current and future state of marketing measurement, ROI-driven attribution, and tracking in 3 sections:
Imagine being able to integrate & unify your tracking across all top ad platforms, martech stacks, and analytics providers with 100% data accuracy. With Strala's patented technology, you'll have the customer behavior insights needed to move in step with today's quick digital world.
Strala works with top platforms to unify tracking, ingest ad metrics, & calculate ROI.
Popular ESPs, DSPs, DMPs, and more ensure all systems will work in concert.
Integrate both metadata & ad data with Adobe Analytics and Google Analytics, as well as custom data warehouse & visualization environments.
Digital marketing campaign classifications or metadata lack an industry-wide protocol.