Blog

Thoughts on the state of Digital Marketing, Attribution, ROI and Marketing data

7 Best Practices for Building your World-Class Campaign Tracking System

Most organizations use spreadsheets or a homegrown system to track the effectiveness of digital marketing campaigns. But can it scale?

Happy Birthday, UTM Methodology

Today’s UTM methodology — methodology you rely on every day in order to receive all touchpoint data — is over 20 years old.

Why the Data Attribution Ecosystem is Broken — and How to Fix it

The data status quo currently looks like that mass of cords living in your basement that needs combing through.