Blog

Thoughts on the state of Digital Marketing, Attribution, ROI and Marketing data

July 11, 2018
Why the data attribution ecosystem is broken — and how to fix it

The data status quo currently looks like that mass of cords living in your basement that needs combing through

July 11, 2018
Happy birthday UTM Methodology

Today’s UTM methodology — methodology you rely on every day in order to receive all touchpoint data — is over 20 years old.