Why We Do What We Do

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?


Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.


Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.


Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.

Strala's Vision

Empowering uniquely data-first customer experience & insight.

Strala's Mission

Inspiring leading brands to craft uniquely data-driven customer experiences & insights through complete, consistent, and predefined data standards.