Only 11% of marketers feel very confident in the accuracy of their current attribution program. Why? Many solutions within the ad and martech space today will say it’s because they’re not using the right models, but we’ve got a secret for you: Your attribution models are probably just fine.
In the State of Marketing Attribution, we share why people don’t trust what their attribution program tells them, and why that lack of trust most likely has nothing to do with models, and everything to do with the data feeding the models. You’ll learn: