Strala Platform

A touchpoint management and insights platform built for marketers by marketers

Because standardizing your data after it exists has serious limitations.

Strala Prism

Complete, algorithmic attribution for complete insights

Strala Prism gives you:

• Algorithmic attribution-based ROI insights
• Proper attribution and credit across all channels and content along the various customer journey stages
• Always up-to-date attribution and insights
• Flexibility to access your data within your chosen data visualization systems

Strala Prism ROI
Strala JourneyStream

Strala JourneyStream

Siloed online and offline data acting as a single, unified set

Strala JourneyStream allows you to:

• Know who did what, when
• Capture all relevant online and offline customer touchpoints
• Unify your data instead of colocating it
• Own and export your data in real-time
• Integrate with existing adtech, martech, and analytics ecosystem via turnkey automation


Strala Touchpoints

The path to insights starts with predefined data

Strala Touchpoints enables you to:

• Move beyond manual tracking spreadsheets and limited metadata
• Achieve 100% data completeness
• Automate your marketing and experience tracking
• Dynamically create and manage URLs
• Integrate with existing ad, martech, and analytics platforms via turnkey automation

Upgrade your tracking spreadsheets today

Strala Integrations

Integrate with your existing data ecosystem

Only Strala ensures 100% marketing and experience data completeness through its ad and martech platform integrations. We integrate with the top ad, martech, web analytics providers, and custom data warehouse and visualization environments. By integrating with your entire marketing ecosystem, you can trust that the data is complete, consistent, and giving you the right insights you need.

Ad Platforms

Strala works with top platforms to unify tracking, ingest ad metrics, & calculate ROI.

Martech Platforms

Popular ESPs, DSPs, DMPs, and more ensure all systems will work in concert.

Analytics & Reporting

Integrate both metadata & ad data with Adobe Analytics and Google Analytics, as well as custom data warehouse & visualization environments.