Below the fold podcast featuring Mikel Chertudi, Founder and CEO at Strala

Strala Co-Founder and CEO Mikel Chertudi shares with the hosts of Below the Fold how B2B and B2C organizations can approach their marketing and experience attribution.

Below the fold podcast featuring Mikel Chertudi, Founder and CEO at Strala

Strala Co-Founder and CEO Mikel Chertudi shares with the hosts of Below the Fold how B2B and B2C organizations can approach their marketing and experience attribution.
May 16, 2019
Jen Robinson

Below the fold podcast featuring Mikel Chertudi, Founder and CEO at Strala

Strala Co-Founder and CEO Mikel Chertudi shares with the hosts of Below the Fold how B2B and B2C organizations can approach their marketing and experience attribution.
May 16, 2019
Jen Robinson

Understanding attribution — such as which models are right for your business, or how to get to the bottom of what it means for your bottom line — is complicated. Strala Co-Founder and CEO Mikel Chertudi shares with the hosts of Below the Fold how B2B and B2C organizations can approach their marketing and experience attribution.

Some highlights:

  • The strengths of different attribution models
  • Mapping the customer journey with better attribution
  • Why source and medium aren’t enough in tracking marketing efforts (and what attributes you should be measuring)
  • How to uniformly measure both online and offline touchpoints

Subscribe to our friends at below the fold for other episodes surrounding digital marketing.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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