Privacy Policy

Privacy Policy

Updated: June 18th, 2018

Introduction

Strala is a company focused on building a platform to enable digital marketing teams to manage their tracking codes, metadata, and tracking URLs. Our products and services focus on business needs. This Privacy Policy will provide information about how we process your information, who we share that information with (if at all), and how to contact us if you have questions.This policy applies to the information we collect from our website, our applications, our services, and communications with you.

What We Do With Your Information

We use the information you provide to us to improve our website, personalize your experience while using our website or our services, and improve customer service. We also use information provided by our clients to help our clients analyze information provided to Strala.

Security of Your Information

To protect the information you provide to us, we have adopted and implemented physical, technical, and administrative safeguards. We regularly update and test our security safeguards. Whenever possible, we limit access to your information to employees who require access to your information to provide services to you and our clients.

What We Collect and How We Use It

Strala collects a limited data set of information about you. The following section generally describes the information we gather about you, why we process that information, whether we use automated tools to process your information, who we share that information with, where we keep that information, and how long we keep that information.

Strala.com

Category of Personal Data Gathered

We gather identifiers such as first and last name, email, phone number, cookie data, and IP address from people who use our website.Tracking data related to how you use our websites. Information you provide to us when you fill out our websites’ forms or chat with Strala’s agents.

Purpose and Legal Basis for Processing

We gather your consent to process this information. We use this information to provide marketing information about us, our products, and our services. We also use this information so you can communicate with us, with other users, and provide services to you (such as webinars, leadership forums, and customer discussions).

For Tracking data, we gather that information to determine how users navigate and use our websites.

Automated Processing or Profiling

We use Google Analytics to track behavior on the site and to manage content delivered by the website to you.

Categories of Recipients who Receive this Personal Data

Strala receives this information.

Cloud service providers store the identifiers and information you input into our website.

Where does information ultimately reside

Information is transferred to the United States.

Retention Period

We retain this information for a reasonable period of time to facilitate the use of the website.

app.Strala.com

Category of Personal Data Gathered

We gather business information from our clients such as company name, location, website, and employee email addresses.

We also gather the following information from our clients’ employees: email, first and last name, password, IP address, cookie data, click behavior, navigational tracking, session tracking, geolocation and User Agent data. We gather our clients’ customers metadata associated with usage, viewership, or consumption of online content and channel information.

Purpose and Legal Basis for Processing

We gather corporate information from our client to facilitate contracts and discussions with our clients.We gather information from our clients’ employees so those employees can use the tool and our services pursuant to our contract with our client.We process information about our clients’ customers pursuant to our contracts with our clients.

Automated Processing or Profiling

We do not use automated processing for information about our clients.We use automated processing on our clients’ employees information for error monitoring and error resolution.We use automated processing to gather metadata about our clients’ customers’ consumption of online content.

Categories of Recipients who Receive this Personal Data

Strala receives all of the above information.Strala’s clients receive relevant information about their customers.Cloud service providers may store the information listed above.

Where does information ultimately reside

Information is transferred to the United States.

Retention Period

We retain this information for a reasonable time after our client terminates its contractual relationship with us.

Journey Stream Service

Category of Personal Data Gathered

This solution assigns our clients’ customers an ID and tracks the use of content or channel metadata.

Purpose and Legal Basis for Processing

We process information about our clients’ customers pursuant to our contracts with our clients.

Automated Processing or Profiling

Automated processing occurs to evaluate how an ID consumes content or channel metadata.

Categories of Recipients who Receive this Personal Data

Strala receives all of the above information.

Strala’s clients receive relevant information about their customers.

Cloud service providers may store the information listed above.

Where does information ultimately reside

Information is transferred to the United States.

Retention Period

We retain this information for a reasonable time after our client terminates its contractual relationship with us.

URL Redirects/Vanity URL Service

Category of Personal Data Gathered

This solution assigns an ID to our clients’ customers when our clients have elected to redirect internet traffic to an endpoint on our servers. The endpoint on our server provides information about that ID such as IP address, User Agent, geolocation, and the name of the URL that referred the ID to our server

Purpose and Legal Basis for Processing

We process information about our clients’ customers pursuant to our contracts with our clients.

Automated Processing or Profiling

Automated processing attaches IP address, User Agent, geolocation, and referral URLs to an ID generated by us.

Categories of Recipients who Receive this Personal Data

Strala receives all of the above information.

Strala’s clients receive relevant information about their customers.

Cloud service providers may store the information listed above.

Where does information ultimately reside

Information is transferred to the United States.

Retention Period

We retain this information for a reasonable time after our client terminates its contractual relationship with us.

Data Warehousing Service

Category of Personal Data Gathered

When our clients use Strala for data warehousing, we gather information provided to us from our clients. We do not review the information provided to us and cannot state with certainty what personal data is provided to us.

Purpose and Legal Basis for Processing

We process information about our clients’ customers pursuant to our contracts with our clients.

Automated Processing or Profiling

We do not run processes that would automatically process the information in our data warehouses.

Categories of Recipients who Receive this Personal Data

Strala receives this information.Strala’s clients have access to the information they have provided to Strala.

Where does information ultimately reside

Information is transferred to the United States.

Retention Period

We retain this information for a reasonable time after our client terminates its contractual relationship with us.

Data Warehousing Service

Category of Personal Data Gathered

When our clients use Strala for data warehousing, we gather information provided to us from our clients. We do not review the information provided to us and cannot state with certainty what personal data is provided to us.

Purpose and Legal Basis for Processing

We process information about our clients’ customers pursuant to our contracts with our clients.

We do not run processes that would automatically process the information in our data warehouses.

Categories of Recipients who Receive this Personal Data

Strala receives this information.Strala’s clients have access to the information they have provided to Strala.

Where does information ultimately reside

Information is transferred to the United States.

Retention Period

We retain this information for a reasonable time after our client terminates its contractual relationship with us.

Consent

By using this website, you consent to our use of your information. If you choose to rescind your consent, you may contact our privacy department, whose details are provided below.

Children’s Online Privacy Protection Act

By using this website, you consent to our use of your information. If you choose to rescind your consent, you may contact our privacy department, whose details are provided below.

When and How We Share Information with Others

We do not sell your information to third parties. We share your information with third parties (such as cloud service providers) to provide the service to you and to analyze how you use our websites.

Transfers of Personal Data

Your information is kept in the United States we do not transfer that information outside of the United States unless a client asks for such a transfer.

Accessing and Correcting Your Information

The majority of our applications and services are provided to our clients. Our clients provide their customers’ information to us. Because our clients control the relationship with their customers, we rely on our clients gathering the appropriate approvals to process their customers’ information. If you are one of our clients’ customers and you would like to access, modify, object to, or delete the information we have gathered, please contact our privacy department and our privacy department will provide your request to our client. Changes and Updates to the Privacy Policy We reserve the right to change this Privacy Policy, without notice to you, at any time.

Privacy Point of Contact

If you ever have any questions about our privacy policies or practices please contact Strala’s privacy department at:

Privacy Department
3851 North Thanksgiving Parkway
Suite 410
Lehi, Utah 84043

Email: privacy@strala.com