Strala JourneyStream™ gives you 100% complete interaction history of all your customers’ experience touchpoints spanning channels, content, and conversions — both online and offline. Take the guesswork out of attribution and personalization, and get the accurate, complete customer experience data foundation required to drive increased marketing ROI. With JourneyStream™, integrations will automatically connect all key ad data including cost, impression, clickstream to support full ROI analysis.
With Strala JourneyStream, you get a customer's end-to-end touchpoint interaction with your brand. JourneyStream enables you to capture each Strala Touchpoint™ and connect it to a Strala Profile ID™ creating a Strala Touchpoint Moment™. Each Touchpoint Moment is complete with both channel and content attributes creating an enriched, standardized, and scalable understanding of each customer interaction.
Strala Journey Stream provides the missing and needed data foundation for channel and media attribution spanning all paid, owned, and earned media. Whether you're attempting to attribute internal activities with website content or external campaigns with programmatic advertising for search and display, Strala captures all touchpoints leading to conversion. You can also overlay offline conversions into the full JourneyStream data.
Armed with the fully-enriched touchpoint tied to each Strala Profile ID, you are now finally enabled to create a highly-relevant next-best offer based on previous interaction points. Personalize the future experiences on key attributes such as customer journey stage, persona-oriented content, campaign theme, promotion, product interest and more. Scale personalization by integrating your Journey Stream data with your DMP for display and site retargeting or email system.
Understand which content is really driving ROI based on content attributes tied to each customer profile. Just as we attribute performance to media channels, you now have the data needed to optimize content performance for each segment. Know which promotions, messaging, and content formats deliver the highest performance at each stage of the customer journey.
With JourneyStream™, integrations will automatically connect all key ad data including cost, impression, clickstream to support full ROI analysis.
Many systems are limited to capturing only the last interaction prior to conversion. Strala ensures that you have a full interaction history regardless of whether your customers have converted or authenticated. Strala SureTrack™ ensures that you capture all touchpoints as customers engage with your brand. With the Strala Standards Methodology™, you don't need to worry about missing channel touchpoints from external or internal marketing activities.