Beyond Conversion: The Dimensionality of Attribution

Not only is it increasingly difficult for marketers to properly attribute credit for marketing efforts, but data privacy regulation adds a new wrench to the mix that leaves many marketers worried for the future. In this webinar, former Adobe Product Manager and Evangelist Cameron Cowan shares how organizations can breathe easy in the era of data privacy by tracking and measuring data holistically.

You’ll learn:

  • How GDPR, CCPA, and future legislation will affect the future of measurement, analytics, and attribution
  • Why it’s the end of the cookie as we know it and why we’re all going to be just fine
  • The reasons why measuring marketing and experience activities shouldn’t end with a conversion or purchase