Marketing Measurement & Attribution 101

Which attribution model is right for your business? In this webinar Strala CEO Mikel Chertudi explains the pros and cons of various attribution models and how to leverage them to determine revenue and ROI.

He covers:

  • The key elements needed to ensure success, regardless of attribution model type used
  • How your peers measure campaign tracking and attribution
  • How to properly attribute credit for marketing efforts
  • How to incorporate algorithmic attribution models
  • When to use multi-touch attribution vs media mix modeling